The world was in one of the thickest, hardest stretches of the COVID pandemic. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Working with someone like that in South America or Spain makes complete sense.. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. We want to hear it. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. Check this out: 2023 Cond Nast. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. 2023 The Hollywood Reporter, LLC. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Zendaya in the Louis Vuitton Capucines campaign. 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She joins Zendaya, Hoyeon, & J-hope in the list! Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. A category in crisis but one that no one can do without, The new Bottega Veneta fanzine dedicated to Kate Moss, Why Italian museums are suffering from an unusual shortage of staff, Although the number of visitors has returned to pre-pandemic levels, The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate, 10 tables that have made the history of Italian design, Water is the unique protagonist of Google's installation for the Salone del Mobile, An immersive experience that explores our connection with one of the founding elements of life on earth, 10 seats that have made the history of Italian design. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. HoYeon Jung is the newest global ambassador for Louis Vuitton. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. April 20, 2023 11:43am. Louis Vuittons best-performing post on its social channels for Mens Fashion Week in Paris for AW21 featured BTS, generating $436,000 in media impact value, according to Launchmetrics. Ad Choices. All rights reserved. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. It means well see some very interesting collaborations emerge., Brands may also appoint more brand ambassadors around the world to target audiences at a much deeper level, says Booker. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. Does being leftist mean not taking care of one's image? The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. She joins Zendaya, Hoyeon, & J-hope in the list! Credit: Dior. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. Not only is she an ambassador for Louis Vuitton but she is also a face of LOreal, Chopard and Mot & Chandon. After news of Hoyeon's new role broke, Nicolas Ghesquire, the house's artistic director of women's collections, took to Instagram to discuss the new partnership. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Korean traditional music mingled with contemporary pieces to set the background. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. "And it speaks to the kind of diversity I hope to see in the future. Even bothering vintage store owners in Los Angeles. The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. The epicenter of runway news, street style, and emerging trends. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. She joins Zendaya, Hoyeon, & J-hope in the list! Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. Here is a list of K-pop stars who have fronted high-end fashion brands. The series will be set in the same universe as the original show. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. However, it is not the first chapter in the LV x Hoyeon history book. In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Its exactly like a global ambassador BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. The 36 If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. The partnership comes just days after BTS inked another major deal with none other than McDonald's. BTS' Jimin Kicks Off 2023 as Dior's New Global Ambassador See His Moody Campaign! Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Email us at feedback@voguebusiness.com. Theyre going to see how far they can stretch it as possible. We are excited for our upcoming projects with Virgil Abloh," they shared. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. "I can't wait to share all the very exciting projects we are working on," the designer added. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) All rights reserved. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. Rolling Stone is a part of Penske Media Corporation. Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Celebrating the debut of the new Vans Knu Skool silhouette. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. This content can also be viewed on the site it originates from. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. In the. 2023 Cond Nast. Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. PSA: the power of BTS is about to infiltrate luxury fashion. All rights reserved. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. My association with Louis Vuitton is the latter. The news comes three months after BTS helped drive millions of views The impressive location will see equally impressive guests, including South Korean celebrities and Louis Vuitton ambassadors like BTSs J-Hope and Squid Game actress Jung Ho-Yeon. This comes after the fashion industry underwent a tumultuous year in 2020. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles.
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