Now, China has begun to tread on Europe's toes in even more emphatic fashion. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. As always you can unsubscribe at any time. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. This is significant, and could be the key to China's aspirations of domination on the world stage. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. organisation Try full digital access and see why over 1 million readers subscribe to the FT, Purchase a Trial subscription for S$1 for 4 weeks, You will be billed S$95 per month after the trial ends, The Big Dig: Germany reopens its mines in quest for mineral self-sufficiency, Singapore deepens US defence ties despite Chinese financial inflows, Long-lived rivals: actuaries say Biden and Trump are not too old for office, Inflations legacy hits European households even as price growth ebbs, Chinas local governments stuck with bill for neighbourhood surveillance, Charlie Munger: US banks are full of bad commercial property loans, JPMorgan to acquire First Republics deposits as US regulators step in, JPMorgan, Citizens and PNC submit bids for First Republic, Disney uses Ron DeSantiss own words against him in free speech lawsuit, Deutsche Bank plans to beef up investment bank advisory team, Investors bet on shrinking pool of tech stocks as rally narrows, Totals chief tells investors European listing to blame for oil groups trading discount, FirstFT: The second-biggest bank failure in US history, Building society chief warns deposit-scheme reform will hit lending, China, America and why not all growth is equal, The costs of entrenched high inflation cannot be ignored, A gruesome episode tells a painful story about corporate Japan, Labour has leverage to carry out private equity tax reform, Inside the elite British college for the worlds best nannies. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Stay informed and spot emerging risks and opportunities with independent global reporting, expert The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. That match marking the most-watched game to kick off before 8 a.m. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. (May 29, 2021). Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. So whats going on? Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing What none of these numbers show however, and this should not be underestimated, is how satisfied viewers are with what theyre watching. You can change your cookie settings at any time but parts of our site will not function correctly without them. Something went wrong, please try again later. The core audience hasnt gone up or down much. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. The J. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. statistic alerts) please log in with your personal account. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. For a full comparison of Standard and Premium Digital, click here. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. Standard Digital includes access to a wealth of global news, analysis and expert opinion. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. If there is too much football on TV, this may be reflected in the viewing figures. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. It was also the most-watched EFL Cup final on record for Sky. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. The latest rumours and stories from around the world of football. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with.
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