In 2003, Myspace launched. | safeguard. Dont skip your research and project discovery phase. "text": "A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives. channels you use and customize your privacy settings to control This will not only help you stay in contact, but it can seriously increase your chances of, Introduction to Social Media Strategy Presentation, Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. { Googles attempt to elbow its way into the social media landscape, Google+, launched in 2012. Here's how you can create effective short social media videos easily: 1. Changes to the original work are inevitable, so make sure to plan ahead. No? It helps you understand how to make your audience remember the core message of your presentation. Download the Sprout Social app for IOS Devices in the Apple App store. Have you ever taken a look at your work and went boy, Im sure looking forward to setting up a test page to show all this stuff to my client!? Yes, its obvious we think that. Social media is an essential piece of your business marketing Not every point of your story is going to be exciting. This is a useful tool for collaborative presentations. Simple enough. If the people youre presenting to arent familiar with an industry term or social media metric, they may need a bit more explanation. Planning on using a specific social media channel in your strategy? number. social networking website where users can post Addiction Essentially, its your way to serve up a final take away and leave the ball in your audiences court. Different environments and audiences require a different presentation and tone of voice. If you are going to work with this client, their problems become your problems as well. Goal example 5: Drive traffic to your site. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. The marketing department makes no exception. This can include comments, follows, shares (retweets on Twitter), and clicks on a shared link. Research for your presentation shouldnt be limited to your topic. There are various news-related applications that can instantly update us about any serious happening around us. If youve given a social media presentation, follow up by sending thank-you notes or surveys. Heres how to present it to the client. This proves that seeing social media posts as though theyre live before approving them is something that clients want and need. Updates? Beyond their brand background, youll need to narrow in on the clients pain-points, who their competitors are, their current social strategy and more. Lets analyze 4 environments you could use to present your work and explore what each of them allows you to do: A dedicated social media managementtool is the right choice. "@type": "FAQPage", Prepare an audit of the clients existing social media presence, do a competitive analysis, understand the brands audience, and come up with content that is tailored to their needs. Easy planning. Photos and videos While the roots of digital communication run deep, most contemporary accounts of the modern origins of todays internet and social media point to the emergence in 1969 of the Advanced Research Projects Agency Network the ARPANET. When it was acquired by ByteDance in 2018, the name was changed to TikTok and has since grown exponentially in terms of popularity and user count. That way, when the time comes to write your invoice letter and get paid for your hard work, your clients wont hesitate because they could see all the effort you put into making them happy! CDC-TV is an online video resource available through CDC.gov. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but its not mandatory. Influencer Marketing Hub: What is an Influencer? Its also true. who sees what. like something your friend would post. One can share information, photos, videos etc. Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. information i.e. Users usually access social media services via web- Let's make it interactive by adding unique multimedia presentation tools. Businesses will put more money behind video production. Its your time to put your expertise into the spotlight and offer a glimpse into what you can achieve: nothing short of stellar results. As you begin building and customizing your presentation, keep these best practices in mind to avoid presenting like Michael Scott. This gave rise to the earliest social media networks, beginning with the short-lived Six Degrees profile uploading service in 1997. No matter what color scheme you choose, it should be consistent throughout your presentation. In 2011, Myspace was purchased by musician Justin Timberlake for $35 million, but it has since become a social media afterthought. Make Amazing 5-Minute Presentations (Quickstart Video) Step 1. Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Before wrapping up, Ill leave you with an awesome piece of news. In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine. How did it begin? At this stage, your presentation probably looks good-looking, but static. sharing of information, ideas, career interests and Marketers will invest in short-form video more in 2022 than any other content format. chosen to follow is also public, though The format you present your work is just as important as the work itself. Each of these engagements presents an opportunity for marketers to influence a customer or group of customers. 1,506 Look into the companys values and overall website performance. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, The golden rule is to have one claim or idea per slide. Uncover content gaps and growth opportunities by listening to your audience. By comparison, Google Slides is much more intuitive and user-friendly. How social media impacts our body image; How social media shaped Gen Z The most significant differences between the Facebook and TikTok generations; The negative effects of social media; The positive impacts of social media The effects of social media on behavior How social media impacts our physical (or mental) health; How social media has . Also, overusing leads to spending too much time on social media which can deviate children from their studies. It was created by Harvard Student Mark Zuckerberg and three of his classmates. Health Issues if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'englishsummary_com-medrectangle-3','ezslot_1',654,'0','0'])};__ez_fad_position('div-gpt-ad-englishsummary_com-medrectangle-3-0'); Social media is also very convenient to stay updated about what is happening around us. Hacking Practice, practice, practice. Social platforms help you connect with your customers, Numbers of How have businesses adapted to the digital consumer lifestyle? registered members to establish and document networks of It based its social network on the existing connection between members of high-school and college graduating classes, armed service branches, and workplaces. Bachelor of Science in Nursing (RN to BSN), Incoming Freshman and Graduate Student Admission, Before Twitter and Facebook, There Was Morse Code: Remembering Social Medias True Inventor, Social Media Examiner: How to Market on Reddit: A Guide for Businesses, Hootsuite: Twitter Marketing: The Complete Guide for Business, HubSpot: Instagram Marketing: The Ultimate Guide, Sprout Social: Your 5-Step Pinterest Marketing Guide, Business Insider: TikTok Marketing Trends & Predictions for 2020, The Evolution of Social Media Advertising, Social Media Marketing: The Ultimate Guide, Sprout Social: How to Build Your Social Media Marketing Strategy for 2020, Forbes: How Social Media Can Move Your Business Forward, Social Media Examiner: The Guide for Social Media Marketing for Businesses, What Is Influencer Marketing: How to Develop Your Strategy. The more you rehearse, the more confident and comfortable youll feel. A recent article in The Washington Post, Before Twitter and Facebook, There Was Morse Code: Remembering Social Medias True Inventor, details the history and relevance of Morse code, complete with early versions of todays OMG and LOL.. According to Paul Jurczynski, a, coach and cofounder of Improve Presentation, The golden rule is to have one claim or idea per slide. social media every month, social media Its an opportunity to create or strengthen a relationship. It had garnered 2.6 billion monthly active users by Q1 of 2020. Businesses will experiment with emerging (and re-emerging) networks. New Zealand, and an Isle of Man-based It has made live education possible. Founded in 2010 by Stanford graduate Kevin Systrom as a photo-sharing site and purchased by Facebook in 2012, Instagram has more than 1 billion users worldwide. Todays social media landscape is populated by a suite of services that jockey for the attention of more than 5 billion mobile device users worldwide. Protect your computer by installing antivirus software to . As the great Maya Angelou once said, People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Data points and numbers are great but hitting points that generate an emotional response is even better. For example, if youre pitching to new clients about growing their social communities and youve grown a social audience by say, 50% in the last six months, thats incredible! At the beginning of your presentation, add a slide introducing yourself and any presenting partners. Pull in screenshots of successful social posts to show how your tactics have worked for the brand(s) you represent. Social media is a powerful platform for marketing with no boundary to continents, countries, and even times. It's the quintessential social video PowerPoint. How do marketing professionals use social media? Show them youre really interested in their business by, a set of pieces of creative work that you can use to demonstrate your social media skills. Do not sell or share my personal information. Feel free to share in the comments. According to Merriam-Webster, social media is defined as forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). The 2019 Pew Research Center report on social media use in the United States showed that 72% of American adults use some form of social media. Will the entrepreneurial heirs of Twitter creator Biz Stone and Facebook founder Mark Zuckerberg build on the success of their predecessors? Creating videos can be more challenging than writing a blog post or designing an image. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.). Take this TikTok Hashtag challenge as an example: Heres an alternative way to present a website without building it from scratch. If you're laser-focused on generating leads or traffic to your website, social media can make it happen. Take the carousel, for example. Whatever your focus may be, your presentation should be mission-driven, intentional and working toward a solution. Planable offers one place to create, collaborate, showcase, and approve social media content. Find concrete examples of social posts that worked in the past to support future goals and projects. 3 Different types of social media | We dont need to wait for a newspaper to give us information. Use it wisely! If you dont know the person, Instagram allows Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. The answers to these questions will determine the next stage of social medias evolution. According to HubSpots Social Media Marketing: The Ultimate Guide, companies use organic social media marketing to: The combination of advertising, or paid social media marketing, and organic social media outreach evolved into the digital marketing specialty known as social media marketing. The coffee break presentation mystery. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. strategy. One calendar, one integrated. Need some inspo? How will mega platforms such as Facebook, Twitter, TikTok, and others make money? "acceptedAnswer": { This service was followed in 2001 by Friendster. LinkedIn, Instagram, Pinterest, Snapchat, and TikTok all have attempted to monetize their services through various forms of sponsored advertising. Just watch as Will Stephens does this masterfully. The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology. Instagram, in particular, became the app of choice for social media users interested in travel, entertainment, fashion, and other visually oriented topics. Download the Sprout Social app for Android in the Google Play Store. A customizable, intuitive social media strategy deck template can relieve . Know Your Audience Well. Remember to log off when youre done. They introduced users to digital communication through email, bulletin board messaging, and real-time online chatting. This is why Planable has the option to directly publish your posts (. The composition of an impression manager's audience from one platform to the next varies across social media platforms, impacting and often complicating the attainment of self-presentation goals in . "@type": "Question", If possible, present to a friend or coworker you trust to give honest, constructive feedback. Are you maybe trying to save a ton of time and going with a premade template from Pitchs proposal template collection or that lucky template youve used a few times before (and gotten amazing results with). Another way marketers use social media is to monitor cultural trends and, if applicable, incorporate brand-specific concepts that build on those trends to entice customers to engage with the companys content. This option is available for most The U.S., Netherlands and South Korea are particularly likely to hold this view. Step 2. Planable offers a free plan. Your client needs to be able to see them as they will appear live; It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits; by week or month and see everything at a glance across all the pages; It needs to make collaboration easy for your team and clients. Perhaps youre trying to get executive buy-in for a new social tool, or you want to pitch a new strategy to your social team. 2. Thats what this presentation will cover: the main aspects of creating a social media strategy for, 10+ Social Media Tips Social Media Starts with a Content Strategy, How to: Optimise Facebook & Youtube for your Business, TikTok Hashtag challenge for content ideas proposals, Planning on using a specific social media channel in your strategy? Nevertheless, social media sites became popular in the early 21st century. By 2020, it had grown to more than 675 million users worldwide. Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it. More than 4.7 billion people around the world use social. When you reach that magical number, hopefully, we won you over, and youll upgrade to a paid plan. It has made live education possible. ", SixDegrees.com was the first true social networking site. Done with your presentation? . Instagram is a free, online photo-sharing application and social Social media companies had access to some of the richest trackable user data ever conceived. Dont reveal sensitive personal Whether youre presenting a new, , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same. Noble Cause Twitter announced that media The optimal length of an email subject line - 28 to 39 characters How does an optimal subject line look in the inbox? It was launched in 1997 with most of the features that would come to characterize such sites: members could create profiles for themselves, maintain lists of friends, and contact one another through the sites private messaging system. Consider also sharing your agenda ahead of time. Classmates.com, founded in 1995, used an aggressive pop-up advertising campaign to draw web surfers to its site. Some of that research may come from digging into your previous social efforts. You can use text, photos, , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. Whether youre presenting a new social strategy, proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same. After you present, send your audience and any stakeholders the final deck, remind them about next steps and action items that came out of the presentation, and finally, thank them for their time. As with any new software, there is a learning curve when you first start using Google Slides. Use your research to narrow in on two to three key takeaways that will ground your presentation. 50+ Social Media Trends in 2022 You Need to Know, How Much to Charge for Social Media Management, The Ultimate Social Media Management Guide, How to create a social media presentation, Social media marketing presentations to inspire you, scheduling thought-provoking LinkedIn content. Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. It can be anything from past posts to analytic reports. The Science of Social Media Headlines. It is a great device for education. In 1987, the direct precursor to todays internet came into being when the National Science Foundation launched a more robust, nationwide digital network known as the NSFNET. One can share, like, comment etc on the content shared by others. Social media platforms allow users to have conversations, share information and create web content. 22K Businesses took advantage of this new consumer mobility by serving their customers new, simpler methods of interacting and new ways of buying goods and services. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most, Launching something new? Theres a common piece of advice for speakers that goes, Tell them what youre going to tell them. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. These cookies perform functions like remembering presentation options or choices and, in some cases, delivery of web content that based on self-identified area of interests. Consider the. It can attack our privacy. If we look at the positive impact of social media, there are various advantages.
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