A study by Edison Research of 8,000 podcast listeners found that the "Joe Rogan Experience" landed at the top of the most popular podcast list throughout Q3 2020 and Q2 2021, as Digital Music News reports. 27% of monthly listeners have at least some college education. We use cookies to ensure that we give you the best experience on our website. According to Nielsen's 2021 Q3 Media Ratings, his podcast has surpassed the viewership statistics of the likes of Tucker Carlson Tonight, Fox News and CNN. In addition, 16% are African-American (vs 14% in 2012), 16% are Hispanic (vs 10% in 2012), and 3% are Asian. Exit; Apple; Store; Mac; iPad; iPhone; Watch; AirPods; . Social media rewards with likes. (Recode), In 2018, The Ringer earned more than $15 million from podcast advertisements (WSJ). Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. Other podcasting platforms ranked in order of popularity. Journalists cant be bothered to investigate, and are now armchair activists anyway, so report whats trending on Twitter, and polarisation enters a self reinforcing loop. Most advertisers (89.8%) use podcasts for branding marketing campaigns. I remember the same sort of dissimulation in Czechoslovakia under Communism. According to forecasts, the total number of podcast listeners will surpass 160,000,000 by 2023. 25 Apr 2023 18:34:42 "The embarrassment is just going to keep growing over this," Laura Harth, the campaign director at Safeguard Defenders, told Newsweek. Joe Rogan recently faced widespread criticism for allegedly spreading misinformation regarding COVID-19 on his podcast, The Joe Rogan Experience. For any regular listener of the Joe Rogan Experience, you might remember James Fox from his previous appearance on the show. Spotify has been a Johnny-come-lately in the podcasting world, but the company clearly hopes that this and other moves will vault it to first place. Left-brain thinking will destroy civilisation, Eli is a senior reporter at Morning Consult covering politics and campaigns.. According to Spotify, Rogan has "stimulated new user additions, activated first-time podcast listeners, and [has] driven favorable engagement trends, including vodcast consumption." Though Joe Rogan rejects Right and Left labels for himself, his audience leans Right with 46% of this avid fans identifying as Republicans (and just 23% as Democrats). By 2019, it had reached 420 million. It quickly rose to the top of Spotify's podcast rankings after its debut. Looking down the replies to Yokleys tweet, that appears to be a common reaction. Altogether, Fox is comfortably ahead of the liberal news channels MSNBC and CNN. The survey was offered to a proprietary panel of active respondents, available on both mobile (iOS and Android) and desktop (macOS & Windows) platforms. How Many People Listen To Joe Rogan's Podcast. listenership wasnt as diverse as the population. According to the US podcast listeners, 48% are aged 12-34 years, 32% 35-54 years, and 20% over 55 years. Podcasts are becoming more popular for both men and women (outside of the entire US population). for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. You need to understand the demographics of your listeners in order to produce a podcast that is successful. The Joe Rogan Experience was the top podcast in the fourth quarter of 2022, beating other shows like Crime Junkie, The Daily, This American Life, and Morbid: A True Crime Podcast for the top spot. Podcasting advertising is growing rapidly. Zero. The Morning Consult article has yet another problem; it starts by lying to its readers. Joe Rogan hosts one of the world's most popular podcasts, The Joe Rogan Experience (JRE), which is exclusively available to stream on Spotify. Independent media is the future ESPECIALLY among the younger demographics. Instead of spending money testing equipment, look at what other people are using and then follow their lead. While podcasting is a popular medium in the United States, it does not hold the top spot for listenership or growth. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. 10. There is also 10% of other ethnicities. That said, the biggest difference in audience makeup between the two shows can be seen in marital status. JRE debuted on Spotify on September 1, 2020, and became exclusive to the service in December. Barry is a lover of everything technology. According to the US podcast listeners, 48% are aged 12-34 years, 32% 35-54 years, and 20% over 55 years. As per the latest survey, 57% U.S. consumers listen podcasts and 78% of them are familiar with this medium. I saw the chart made by Chief Nerd on Twitter that had Joe Rogan dominating legacy media with an average 11 million listeners per episode. This is 2% more than in 2020. If Democrats and Republicans cant speak on their behalf, then we can expect an increasingly influential voice for those who can. Miller, who now writes for The Bulwark, a center-right and anti-Donald Trump publication, said Rogan is far from a partisan hack like the conservative media personalities shunned by many Democrats. If you want to know what JRE listeners are like then you should commission your own poll, not simply re-report the words of a bunch of politics hacks who clearly hate Rogan. If the Democrats arent going to go to working-class voters, Republicans will, and they do, and thats what happens on a lot of these types of shows, said Briahna Joy Gray, who worked as national press secretary for Vermont Sen. Bernie Sanders 2020 presidential campaign. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? Every presidential candidate was begging to go on, she said. 69% of respondents believe podcast ads increase awareness of brands, products, and services. (Edison Research, 2018), Commuting (78.5%), doing housework (65.4%), and free time (55.2%) were the most reported activities when people listen to podcasts. Its not like going on with neo-Nazis., Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. How do the avid fans presumably the core of Rogans audience compare to the seven in ten Americans who dont describe themselves as fans? Click here to subscribe to our Weekly Insights email newsletter. That means that podcast audiences have become much more diverse. Large shares of listeners say they turn to podcasts for entertainment, learning or having something to listen to while doing . 25% have a 4-year college and 20% have a high school diploma. TRUE CRIME: Dedicated and highly educated female listeners are driving growth by consuming multiple podcasts within the genre. More than 66% of those surveyed have a bachelors degree or greater and their household income on an average is of seventy five thousand dollars annually. If you have any questions about Edison, our services, custom research or just have a consumer research problem to solve, we're here to help. Followers expressed concerns about the switch to the platform, ranging from mid-show advertisements to video podcasts that do not support television coverage. In the coming weeks, Media Monitors will continue to release insights from their recently conducted survey. A quarter of Rogan fans are Hispanic, while 64% are white. Joe Rogan gets 11M views on his podcast each episode. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. So from a Democratic perspective, are Rogans listeners a lost cause a younger version of the Fox News audience? This isnt rocket science. It can be hard to keep up with changes in software and recording equipment as they change quickly. Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. The top 10 shows by audience for 2020 are as follows: Edison Research. These listeners respond better to the right type and frequency of advertising messages within their favorite podcasts. If a human being is not considered a complex system, Im not sure where reality lies. Around 66% Consumers in the present, opt for Podcast as compared to TV. By 2015, it was one of the world's most popular podcasts . . "[W]e call on Spotify to immediately establish a clear and public policy to moderate misinformation on its platform," the letter wrote. But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. Furthermore 25% of the avid fans are Hispanic (the figure for the non-fans is 15%) . Would you rather see all these reduced to a user pays capitalist model? Most podcast listeners say this experience includes hearing news, which they largely expect to be mostly accurate. While its true that avid Rogan fans are less likely than nonfans to have received COVID-19 vaccines, the survey found that the majority of them (55 percent) have received their shots. With an average episode duration of 2hrs 32min 56. Nearly 38% have listened to podcasts in the past year. Just over one half of residents of Italy aged 18-34 listened to podcasts in the previous year. Why cant you support it in any form? Throughout the COVID-19 pandemic, Rogan and his guests have taken many marginal positions on the severity of the virus, as well as the efficacy and necessity of vaccines. Regardless of topic and guest, I have found that I have gain. Photo Credit: Spotify. The results are then coded and analyzed to ascertain the genre, network, and sales representation for each podcast. It will be easier to create content that appeals to your audience if you understand who they are. Jeb Bushs 2016 presidential campaign, said the group is the very demographic Democrats need to be worried about, noting concerns about maintaining the level of support President Joe Biden received in 2020 with white men with heterodox political views and stopping attrition from voters of color, especially Hispanics. No, wait, scratch that. Listeners aged 35-44 make up half of the listeners, while 65-year-old listeners comprise one-fifth. EnterpriseAppsToday is proud to be in a position to help you know better about enterprise apps and beyond. In years past, the USA. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed earlier this year. Spotify holds the number 2 spot currently with 26.4% podcast users and 27,453,741 downloaded songs. Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday), SoundCloud (15.2%), Anchor (10%), Libsyn (8.5%), PodOMatic (6.8%), Podbean (5%) are the most popular, Anchor (14.7%), SoundCloud (12.5%), Libsyn (9.5%), Podbean (7.2%), Spreaker (3.2%), Buzzsprout (2.9%) are the most popular hosting platforms for new podcasts. A standup comedian for over 20 years, Rogan's sixth hour long comedy special Joe Rogan: Strange Times premiered on Netflix in October 2018.Rogan's previous comedy specials include Joe Rogan: Triggered (2016) for Netflix, Joe Rogan: Rocky Mountain High (2014) for Comedy Central, Joe Rogan: Live from the Tabernacle (2012) released via his website, Talking Monkeys in Space (2009) on CD . For information about the Podcast Consumer Tracker, contact Edison Research SVP Tom Webster atinfo@edisonresearch.com. - Apr 30, 2023. In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. (To those who know anything about him and his show, love him or hate him, it was comical to see him slandered as a right wing shock jock. He endorsed Bernie Sanders after a 3 hour conversation with him, for Gods sake!) The number of podcast listeners is expected increase steadily through 2022. Monthly podcast listeners are at 104 million, a healthy jump of five points from 2019's 32% to 37% for 2020. However, this has changed more prominently in a span of a year. Apr 15. The same demographic makes up 44% of monthly US consumers. Referring to the lefts comfort with the personalities of the safe Democratic airwaves of MSNBC, she said, America isnt filled with Michael Steeles, Rachel Maddows or Nicolle Wallaces.. Every presidential candidate was begging to go on everybody wants to go on his show. . support@mediamonitors.com (Photo Illustration by Cindy Ord/Getty Images). It is very surprising that there are unique individual podcasts just not thousands but more than one million of them. Listeners who listen to podcasts for at least five hours per week show slightly different behavior from average listeners. Podcast listeners make up 11% of the workforce. (800) 676-3342. All rights reserved. 6. Its music lovers who listen to the music on it have many options for finding new content. 21.9K monthly listeners. On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. On Tuesday evening, "Hannity" on Fox News drew 2.1 million viewers; "The Ingraham Angle" attracted 1.6 . Not all series are created for the same audience. Podcast awareness in Australia increased by 4% in 2020. Your login session has expired. Rogan has emerged as one of the most influential figures in the media. Podcasts are now known by a little over 222 million Americans (78%) which is an increase of 4.72% from 2020. Collectively, they were arrested and rearrested more than 6,000 times. The years of wearing a corset are over, and everyone is no longer forced to follow a strict narrative. But she noted that the Vermonter wasnt alone in the 2020 field in attempting to reach the celebritys audience. According to our survey respondent demos, Joe's listenership is 71% male and evenly split between high school and post-secondary graduates. Joe Rogan could easily be considered a podcasting icon in the industry. The popular podcast's influence is waning under . Podcasting will see an increase in ad revenue to 2 billion by the end of this year. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one. That our politicians dont seem able to figure it says a lot about them. 48% of Americans who listen to podcasts are between 12 and 34 years old. Fox News is the most watched cable news channel in America. More than 7 in 10 avid Rogan fans are men, and a similar share are under the age of 45. If youre not familiar with the overall survey results, take a look at the Top 25 podcast responses here. I feel neither right nor left when I listen to a conversation that goes deep and wants to find common sense. These statistics demonstrate the effectiveness of the medium as a advertising platform. I simply cannot support socialism in any form. But lets not forget that Rush Limbaugh garnered between 15-20 million weekly listeners during his career and was unapologetically conservative. The equivalent figures for the non-fans are 26% and 14%. These listeners were found to be the Edison Research Super Listeners 2021. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. Copyright 2023 Media Monitors. You can use podcast listener behavior to help you improve your content and increase audience engagement. Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. The formula works: Surveys show Rogan to be the best-known podcaster on the planet. A representative of Rogan did not respond to questions for this story. As the saying goes, both sides of a coin are equal, because one is not without the other, so it is only logical to use the more obvious option and get more value for your time invested. It is used by 85.7% podcasters. Spotifys Joe Rogan encourages "healthy" young people not to get a coronavirus vaccine. Following that, the podcast attracted nearly three million listeners in its first month after becoming exclusive to Spotify. Or rather, hell just sound like a complicated, normal person. In this scenario, things are looking a bit uncertain for podcasters like Michelle Obama and Joe Rogan.Spotify spent around $1 billion on podcasting deals in 2020, but that seems to be a . The forecast is that it will surpass half a million dollars by 2020. Rogan's repeated use of the podcast to disseminate fringe COVID-19 viewpoints led a group of 270 scientists and health care professionals to publish a letter on January 10 calling on Spotify to take action against the spread of misinformation on its platform. Podcasts have been used by 10 million more Americans in just one year. The top three podcasts, The Joe Rogan Experience, The Daily, and Crime Junkie, also ranked in 1-2-3 order in the Top 50 Podcasts of 2020. I realize its tempting/important to write about a phenomenon as large and important as the JRE (to which, by the way, Ive never listened and thus am also not a fan). The relative audience size of each podcast network is then calculated and expressed as the percentage of weekly podcast listeners reached by that network. (Chartable), Libsyn (28.2%), Art19 (18.3%), SoundCloud (8.8%), Megaphone (8%) are the most popular hosting platforms for the top 400 podcasts. About 1 in 10 Americans described themselves as avid fans, while just over 2 in 10 said they were casual fans and nearly 7 in 10 said they were not fans at all. Email us at podcasts@mediamonitors.com. If you continue to use this site we will assume that you are happy with it. It is a part of the electorate that you can build from, that would appreciate you talking to them and that you have to treat with respect, he said, urging his party to engage with Rogan and find a balance between the nonsense and being able to educate.. His podcast, "The Joe Rogan Experience," is the most popular podcast on Spotify, itself one of the most popular audio platforms available. "I don't think for most rational people this Joe Rogan issue is about censorship, as much as it is about this belief that folks should be liable for distributing responsible information," Werde told Newsweek. Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly powerful in today's fractured media environment. More Data Shows That Fewer People Are Listening on Spotify. He said he is solely focused on finding out the truth and that's why prefers talking to various people with differing opinions on the same subject. The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. In addition, for each podcast, we looked at what percentage of respondents reported listening to only that podcast. A study by Edison Research of 8,000 podcast listeners found that the "Joe Rogan Experience" landed at the top of the most popular podcast list throughout Q3 2020 and Q2 2021, as Digital Music News reports. It is difficult to reach Super Listeners through traditional advertising. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts. What is Joe Rogan drinking on the JRE Podcast? Lets hope! sales@mediamonitors.com The Joe Rogan Experience is most listened to podcast (data taken between Q4 2020 and Q3 2021). Conclusion Podcast listeners who are avid podcast listeners listen to radio for 65 minutes more than the average American. In 2017, the podcast advertising market was $314 million (IAB). Dont expect to find the same people listening to The Joe Rogan Experience as Phil in the Blanks, even if theyre #1 and #2 respectively. Podcasts are listened to by 13% of Americans on a laptop or desktop computer. This list ranks the 50 biggest podcasts by audience size, based on the Podcast Consumer Tracking Report, the only podcast measurement service that measures the relative audience size and demographics of all podcastnetworks. For 45% of Italian listeners musical programs are their preferred podcast format, just after news programs. "This is the second anniversary of the Podcast Consumer Tracker, and the top shows have been fairly consistent over that time. As for race, the majority of avid fans are white (64%), but thats a slightly lower proportion than among the non-fans (67%). lol. Stay safe.. According to US statistics, 63% of Americans are white; 11% African-American, 11% Hispanic, 11% Hispanic, and 5% Asian. Do Not Sell or Share My Personal Information. I love that his show will run between 2-3 hours. However, the channel would lose its top spot if the Joe Rogan Experience was included on the chart. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. The survey was conducted by Precision Sample, a Macromill Group company, between January 5 and January 8, 2020 among respondents who indicated they had listened to podcasts in the last seven days. Dr. Phils Phil in the Blanks listeners were the least likely to listen to other podcasts and had the highest average age at 38 years old. 7. Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. Podcasts with over 37k episodes are profitable. Sign up to get unlimited songs and podcasts with occasional ads. 48% of monthly podcast listeners . This has been lost somewhat in the noise over his political views, but I would be surprised if there is any other podcaster with such a broad range of interests, who explores them in their output. 3.5% are the followers of podcast like visitors who got aware of it on other shows.. 1.7% of respondents ask for opinion via social media. They will ALWAYS get money as long as we run ads so we appreciate your support too as you listeners are the reason we can do this. 18 and older in the U.S. Andy is joined by Dan to take a look through some news stories including; Reaction & fallout from last weeks UAP hearings James Fox on Joe Rogan this week John Ramirez comments on F2B Skinwalker Ranch anomaly And more. Rogan has emerged as one of the most influential figures in the. According to current estimates, the U.S. listener base could grow from 75.9M to 100 Million by 2024. 65% of devices like mobile prefer Podcast. Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. August 26, 2021. So it will not be wrong to say that the two famous strategies of marketing it is SEO quality and word of mouth. The Joe Rogan Experience . Podcasts are listened to by 43% and 39% respectively in the United States. Rogan himself suggested that his podcast is so popular with the male demographic because he believes that they are seeking representation and a space for people, like him, who fear marginalisation as a result of progressive gender theory and the implementation of equal rights policies and laws. Podcasting can be a powerful marketing tool for small businesses and big brands alike. This week, we take a deeper dive into the listeners of the top 5 podcasts from our podcast survey. It's demographics. Sticking with the theme of comedy, the most popular podcast of 2021 was comedy podcast The Joe Rogan Experience. The most likely additional podcast responses from his listeners were Serial, The Daily, This American Life, and This Past Weekend w/ Theo Von. Joe Rogans listeners varied only slightly from the survey average on number of podcasts listened to and exclusivity, but he received nearly 3x the number of responses compared to the next most-responded podcasts, Phil in the Blanks and Crime Junkie..
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