You may know ahead of time that youre going to win the award, or you may not. You should also choose a topic that is important to you and to society as a whole. The underlying justification that connects the claim and evidence is the warrant. Even if the belief you are focusing on is abstract, and many are, ground it in events from your life that your audience can relate to. The video and text of her speech can be accessed in Video Clip 12.1. http://www.americanrhetoric.com/speeches/halleberryoscarspeech.htm. Paragraph 2. Also share some information about the organization or group that is bestowing the award. This could be an essay you wrote for a class, an article you read, or a discussion post. A speech of introduction also helps set the tone for the upcoming speaker and establish a relationship between the audience and speaker (Toastmasaters International, 2012). It is important that the tone you set matches with that of the upcoming speaker. For the professional contexts, the model described above cannot be applied as it presupposes different communication patterns and ways to convey the main message. The core belief should be something that can be easily summed up as a thesis statement and elaborated on and supported in the main points. You may want to communicate directly with the person and ask them a couple questions that you think the audience might find interesting but arent included in the typical bio. I knew I would not let my speech affect the rest of my life. Describe an example of persuasive communication in a professional context. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. Ceremonial speaking refers to speeches of praise, tribute, and celebration that bring audiences together on special occasions. So delivering a long speech on such an occasion will likely create timing problems for the rest of the program. [1] You can listen to and/or read many examples of these speeches at the following National Public Radio link: http://www.npr.org/series/4538138/this-i-believe. Gearhart, S. M., The Womanization of Rhetoric, Womens Studies International Quarterly 2 (1979): 195201. Current and controversial topics will be more engaging for your audience. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldnt have much current relevance, given that statistics consistently show that most people wear seat belts. For instance, it is allowed to use informal language when talking to friends. Invitational rhetoric doesnt claim that all persuasive rhetoric is violent. However, being asked to deliver a eulogy is an honor. Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Most people have too many accomplishments to include, so include those that are relevant to your relationship with the deceased and that you think will elicit similar fond memories in others. Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. If possible, poll your audience to find out their orientation toward your thesis. This could be a memo, email, or presentation. When accepting an award, be gracious and humble, thank the group presenting the award, thank fellow nominees, and thank those who helped make your accomplishments possible. I didnt know before the tap that I was going to introduce him, and I didnt know that much about him. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. : an American History Introduction to Sociology Biological Science Fundamentals of Business Management CM220-M1-defining effective communication in different contexts Module 1 assessment defining effective communication in different contexts University There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated. For this reason, the choice of appropriate communicative patterns should be impacted by the current needs of groups and their problems. Being a fan of history, I chose to talk about World War Two. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. What work am I willing to do and what sacrifices am I willing to make to create and nurture that community? (Warren & Fassett, 2011) As speakers, we must seize opportunities we have to speak and use them to talk about socially significant topics that matter to us and our communities. You will almost always be speaking about someone or something else like a group, organization, or event, so dont make the speech about you. A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. However, I stood up and began to speak: A,B,C,D, and so on. Audience members will not be upset if you finish early, as they may have some last-minute things to do before the event gets started, and it doesnt hurt to get a little ahead of schedule, since things will inevitably get behind later on. Adapt your message to the medium. These concepts can be connected when organizing a persuasive speech topically. Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals. The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. This could be a social media post, an email to a friend, or even a conversation. Use deliberate language Depending on the situation, you may also want to share some of the deceaseds accomplishments. Fripp, P., Accepting an Award with Class, Toastmasters International, accessed November 9, 2012, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx. Ask yourself, What kind of community do I want? Chris-Havard Berge Shaking Hands CC BY-NC 2.0. When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them. When delivering a eulogy, prepare a well-organized speech so you can still communicate clearly and comfort others despite your own emotions. Toastmasters International, Introducing a Speaker: What Should You Say? accessed March 17, 2012, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx. It so happened that the person I was introducing unexpectedly had a last name that was difficult for me to pronounce. First of all, it is vital to use clear, precise, and concise language when reflecting on the selected issue or investigating it (Stiff & Mongeau, 2016). Since the issues and causes people advocate for are often political and controversial, critical thinking and listening become even more important. Start by stating the name of the award and providing a brief overview of its purpose. "Persuasive Communication in Different Contexts." Be positive in your speech by focusing on what you believe, not what you dont believe. You may inform an audience about an upcoming speaker during a speech of introduction or use humor to entertain during a toast. It means that all my followers, or friends, comprised the intended audience. A speech of tribute is a longer and more formal version of a toast that establishes why a person, group, or concept is worthy of praise. If youre asked to speak at such an occasion, you can usually get information from the event planner or coordinator, who should know the expectations for the tone and the general makeup of the audience. Speaking in personal contexts includes elements of all three general purposes we learned earlier. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. It wasnt until my teacher gave me my progress report that my parents saw how my voice altered my education. Try to memorize most of the content to make the speech look genuine and spontaneous. You may want to highlight a couple things on the program like a keynote speaker or awards ceremony. StudyCorgi. Community accomplishments include civic engagement, community service, and local involvement. Dont give an audience a chance to write you off before you even get to share your best evidence. Build common ground with disagreeable audiences and acknowledge areas of disagreement. Effective Persuasive Communication in the Personal Context. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. Identify the parts of the rhetorical situation. We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. . My parents thought, however, that this was just a phase. As a speaker, use a narrative style to convey to the audience a lesson or a moral of the story. Its important to focus on the positive aspects of a person or groups history; this is not the occasion to offer criticism. You also want to ensure that your topic is actually persuasive. Such speeches are usually only one to two minutes long. To effectively persuade, you must be seen as a credible speaker. Analyze what makes this example effective. Blink: The Power of Thinking Without Thinking by M. Gladwell, Racist Assaults Against Asians and Coronavirus Pandemic. https://studycorgi.com/persuasive-communication-in-different-contexts/. The adherence to this model helped to save time and achieve the goal in short terms, which can be considered one of the central advantages of the personal context. Thank any sponsors, especially if they are in attendance, and acknowledge any VIP guests. Finally, it is vital to consider all existing perspectives on the problem to create a complete image of the discussed aspect and attain success in promoting the outlined change. Hypothesis 1 (H1): Persuasive messages embedded in the context of user-generated viral videos will be more effective than persuasive messages embedded in the context of a PSA even when the message con-tent is held constant. For this reason, the persuasive communication in the personal context might mean avoidance of extra explanations or the background needed to justify a request or issue that should be discussed. Speaking with your friends or close people, a person is not obliged to follow a code of politeness or official style as this sort of relations presupposes the adherence to models accepted between two close people and familiar to them. The first meeting my parents had with my teacher proved that my voice did have an effect on my education. Finally, the importance of communication can be evidenced by its significant role in promoting effective collaboration and teamwork. I urge you to take action in two ways. Special occasions are planned events, and a speaker is just one part of a program. If so, what are they? Communication is primarily about word choice. Definitely make sure to announce any changes in the schedule so people can plan accordingly. Therefore we should take seriously opportunities to use our voices to speak publicly. StudyCorgi. This could be a social media post, an email to a friend, or even a conversation. Are there causes that people advocate for that you find it difficult to listen to critically and compassionately? Also compliment the other nominees, and thank those who helped make your accomplishment possible. I read my students thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. In an academic context, persuasive . The nature of ceremonial speaking occasions helps facilitate audience and situational analysis. Offer a solution and persuade the audience that it is feasible and well thought out. As was mentioned in Chapter 9 Preparing a Speech, the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. If you have a leadership role in an organization, you may end up presenting an employee, a colleague, or a peer with an award. What might you do differently next time? For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Persuasive Communication in Different Contexts. You can see how to say Cheers! in many different languages at the following link: http://www.awa.dk/glosary/slainte.htm. Purchasing a three-month membership to our gym includes access to our outdoor pool and a place to enjoy the sunny season with your family. Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. The emotions and grief surrounding the loss of a loved one are difficult to manage and make this one of the most challenging types of speech. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. It wasnt until I started school that problems arose. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Congratulations, you won an award! Although most communication classes cover informative and persuasive speaking more than ceremonial speaking, I have had many students tell me after taking the class that the guidelines they learned for speaking on special occasions have been very useful for them. Warren, J. T., and Deanna L. Fassett, Communication: A Critical/Cultural Introduction (Los Angeles, CA: Sage, 2011), 39. While these are good places to start to get to know the person you will introduce, its good to have some personal connection, too. This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media.
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